If you are like me and enjoy playing hit titles like Metro Exodus, RDR2 (Read Dead Redemption 2), Assassin’s Creed Valhalla, or Cyberpunk 2077, and are slightly interested in how the development studios that craft these titles use artificial intelligence to make their content stand out from the crowd, you’ve come to the right place.
My recent research has taught me how the companies that specialize in crafting these high-budget, triple-A (AAA) blockbusters increasingly use artificial intelligence and various highly sophisticated AI-powered tools and applications to make their latest releases even better.
AI is used by developers to create more realistic, engaging, and immersive experiences for people like me, which I love. I also wonder how far this technology can take the next generation of digital content.
With that in mind, here is a closer look at how today’s companies that produce content for the digital entertainment sector can utilize artificial intelligence without letting the technology completely take over.
Here’s what I have found.
How can developers utilize AI without letting the technology take over?
Here are three ways that today’s developers can continue to utilize AI without letting the technology take over:
- Developers can introduce highly sophisticated artificial intelligence-powered in-game assistants that are capable of analyzing our performance and then coaching us on the right moves to make at specific points of play
- AI and its many applications can help developers produce more entertaining content by creating dynamic worlds and narratives that adapt to the choices we make as we play, which would make each session unique
- Developers and operators can use AI to help deliver a more personalized experience
How is AI currently being used in the digital entertainment industry?
In recent years, I’ve been paying close attention to the digital entertainment sector and how it’s evolving. One thing I have noticed is how today’s most notable game developers rely on using artificial intelligence and its many applications to produce better content.
The easiest way for me to describe how much everything has changed in this sector in recent years is to say that the entire process of developing games has entered a new era thanks to AI. The possibilities now seem endless.
I also found that machine learning and generative AI have become integral to the development process.
In the early days, AI was used mainly to automate tasks and simplify processes. Although it’s still used for these same reasons today, it’s also used in content development to boost creativity.
Thanks to AI solutions, entire worlds can be crafted in extreme detail and complexity, which helps to enrich the UX (user experience).
How is AI affecting development?
AI is affecting development in a number of positive ways. Some of the key areas I would say it is having the biggest impact on are the following:
- AI is reducing the manual workload for developers and speeding up the entire development process
- AI is enabling smarter NPC behaviour. It can also create unique and consistent character personalities, generate more realistic and relevant dialogue for characters, which makes them appear more human and respond better to human actions and situations
- AI is helping to build more complex digital worlds and environments with near-infinite possibilities
- AI can enhance [and generate] graphics and animated sequences and make them more realistic through advanced mathematical algorithms
- AI can also generate and enhance sound effects and background audio that accompanies the action
- AI helps to enhance security, which makes it safer for people like me when playing our favourite titles
- AI is revolutionizing testing and quality assurance and fixing bugs quicker than ever
- AI paves the way for dynamic and adaptive storytelling in the content we play to enhance the experience
Is AI being used in the online casino industry?
Yes. My research has also taught me how AI is used to improve the casino sites I regularly play on, including those currently featured on the official AskGamblers UK website.
Market-leading software providers like NetEnt, Pragmatic Play, Blueprint, Red Tiger, Play’n GO, Thunderkick, ELK Studios, Evolution, Relax, Yggdrasil, Playtech, and countless other top-tier studios use AI to make higher-quality content.
Additionally, customer service levels have improved thanks to AI-powered chatbots. Bonuses and promotions on these sites are now tailored to individuals like me.
I’ve noticed how my online payments are far more secure. There’s less fraudulent activity, no more underage gambling, and fewer gambling problems thanks to an increased emphasis on safer gambling awareness and the problem gambling detection systems that are now in place.
It’s all thanks to AI-powered applications.
Final thoughts
When some people hear the words artificial intelligence in the digital entertainment sector, they often wonder how it’s being used and fear that it could take over if left unchecked, as I did before I fully understood its implications and how companies actually use the technology.
Now that I’ve explained the basics of how developers, regulators, manufacturers, and operators use AI, it will hopefully take away the fear that some of you might still have about this technology.
One thing that is certain is that, over the coming years, AI will continue to play a significant role in revolutionizing this and many other key sectors, whether we like it or not.
The main aim is to create more dynamic, realistic, immersive, engaging, and adaptive experiences for gamers, which I think is fantastic, and I can’t wait to see what the future holds.
Timothy R. Richmond, the skilled copywriter at MetaNow Gaming, is a driving force behind the diverse gaming content and community interaction on the platform. With a passion for storytelling in the gaming world, Timothy weaves narratives that resonate with the gaming community. His dedication to creating engaging and inclusive content makes MetaNow Gaming a vibrant hub for gamers seeking more than just news and reviews. Join Timothy on the journey at MetaNow Gaming, where his words contribute to a rich tapestry of diverse gaming experiences, fostering a sense of community and shared enthusiasm within the gaming universe.
